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Campaign pushing consumers to ‘Buy Local’ - February 7, 2013


A joint initiative of Community Bank, Greene County Conservation District, Greene County Tourism, University of Pittsburgh Small Business Development Center, Waynesburg Area Chamber of Commerce, Waynesburg Prosperous & Beautiful, and Waynesburg University Center for Research and Economic Development

BUY LOCAL, BUY GREENE – Do you wish more people would —Buy Greene? Now’s your chance to help! Join Greene County’s brand-new Buy Local Network, —Buy Local, Buy Greene, and learn how our business community can educate the public about the power of spending locally. As a network member, you will have a stake in how this multi-faceted campaign is introduced across the county. You will receive printed and promotional materials, both to hand out and sell, and participate in advertising and other outreach that will help spread the message about the benefits of keeping consumers’ money here at home. Best of all, there is no cost involved to join the network. Your support is vital to the success of this educational and marketing campaign, and several local organizations have partnered and provided funding to help launch the initiative.

10 Interesting Facts about the Impact of Shopping Locally

  1. $100 spent at a local business generates $68 in revenue for the local community, $100 spent at chain stores produces $43 for the local economy. 1

  2. Non profits receive on average 350% more support from local businesses then non -locally owned businesses. 2

  3. Food on average travels 1,300 miles from farm to table and spends between seven and fourteen days in transit before arriving at a supermarket, by supporting local farmers you are guaranteeing yourself fresh food while positively impacting your community. 3

  4. A 10% shift in market share from chains to locals could result in: nearly $140 million in new economic activity, over 1600 new jobs, and over $50 million in new wages. 4

  5. Local merchants spend a much larger portion of total revenue on local labor to run the enterprise and sell the merchandise. 5

  6. Contrary to popular belief many small retailers are actually LOWER priced than their big box competitors.

  7. North Carolina had launched a 10% campaign where residents and businesses pledged to spend 10% of their weekly food budget at local sources, the results an impact of nearly $14 million dollars reported. 6

  8. Small Businesses Provide Nearly 70% of all net new jobs in the country. 7

  9. Just by pledging to spend a small portion of money (one birthday gift) at a local small business you can have a huge impact in your community.

  10. A study by the Virginia Chapter of Buy Fresh, Buy Local showed that if each household spent only $10 per week of their total food dollars on locally produced foods, the overall impact would be more than $555 million per year. 8

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1Civic Economics. The Andersonville Study of Retail Economics—Oct. 2004, http://www.luc.edu/curl/escd/cities/reports/AndersonvilleSummary.pdf

2Pennsylvania Downtown Center http://www.padowntown.org/

3Buy Fresh Buy Local, Food Routes, http://www.foodroutes.org/

4Civic Economics study on Grand Rapids, Michigan – Sept. 2008, http://civiceconomics.com/app/download/5841655104/ GR+Local+Works+Complete.pdf

5AIBA Economic Impact case study – Dec. 2002, http://shoplocalraleigh.org/learn/facts_about_shopping_local.html

6http://www.ncsu.edu/project/nc10percent/index.php

7http://www.sba.gov/

8http://www.buylocalvirginia.org/ass/library/9/vaeconomicimpactsoflocalfoods.pdf

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